About Us

At Simply Baby we pride ourselves on providing excellent customer service, impartial advice and a product range that has been specially selected to cover all needs, tastes, trends and budgets. We are also pleased to be able to offer our product range and services through our online store, and we constantly develop the product ranges and offers available to meet current trends.

We are Lancaster's largest independent nursery store situated at the heart of Lancaster city centre.

With a large floor display area, within an attractive store environment, we have over 100 prams, buggies & car seats on display instore, covering top brands such as Silver Cross, Mamas & Papas, Bugaboo, iCandy, Egg, Joolz, Quinny, Uppababy, Jane, Oyster and many more…., all at competitive prices, and with regular promotional offers across the ranges. A hand-picked selection of this range, and in particular the promotional offers, can be found within our website.

We have a range of top brand baby car seats from Group 0 through to Group 3 on display with instore demonstration seats, and to ensure that your choice is compatible with your car, you can also 'try it before you buy it!'

In addition, we stock a wide selection of nursery furniture, baby bedding, baby highchairs and nursery accessories, across brands such as Silver Cross, Mamas & Papas, Babystyle & Chicco. In addition we have great gift ideas, whether for an upcoming baby shower or all important new arrival!

Above all, choosing the right pram and accessories doesn't have to be complicated! If you are local, why not pop instore so that we can provide you with our time to talk you through, and most importantly, demonstrate our product ranges. This will hopefully assist with choosing your pram and accessories in line with your own individual requirements and lifestyle, making planning for your baby an exciting time! Or alternatively, if you are unable to find what you are looking for within our online store, then please give us a call and we will be happy to assist with any queries.