Simply Baby Lancaster – A Silver Cross Pram Shop

Simply Baby Lancaster are proud to be official Silver Cross stockists, carrying prams, pushchairs and nursery furniture. Silver Cross is based in Yorkshire, England and was established in 1877. By the mid-1900s the company was renowned for producing the world’s most exclusive baby coaches known as the ‘Roll-Royce of Prams’. Their heritage is what makes the brand special and unique and Simply baby is proud to be a Silver Cross pram shop. Silver Cross gained a reputation for high-quality craftsmanship and practical design since the beginning, and with over 143 years of experience, the brand remains to develop the best and most innovative prams and nursery products.

Car Seats


Silver Cross Accessories

Silver Cross Furniture

Reliable & Trusted Brand

If you’re expecting and hunting for the perfect pram, look no further than Silver Cross. A respected British nursery brand since 1877, it’s renowned for merging classic elegance with high-tech functionality. Known as the ‘Rolls-Royce of prams’, Silver Cross really is the pinnacle of luxury baby transport, and they even have ties to the British royal family! They created a special pram for Princess Elizabeth (the future Queen Elizabeth II) back in 1913, securing their reputation as a

top-quality, trustworthy brand.

A whopping 10 million parents worldwide have chosen Silver Cross to kickstart their parenting journey. But despite its historical roots, Silver Cross takes pride in being future-proof, designing prams with growing families in mind. Here, we offer an array of prams from the iconic Wave, Tide, Reef, and Dune collections.

The Silver Cross Reef Bundle

The Silver Cross Reef travel system, a signature offering from Silver Cross, is designed to provide style, substance, and sustainability in one comprehensive package. This multi-terrain travel system ensures unparalleled comfort for your baby on every journey, whether urban or outdoors.

The Reef exemplifies sophistication, offering a stylish edge to your baby essentials while prioritising functionality. Its sustainable design ensures this product is kind to the Earth as it is to your little one – a perfect blend of fashion and function for themodern parent. You can get this travel system on its own or as part of a

bundle, saving you time and money in finding everything you need.

The Silver Cross Dune Bundle

The Dune Stone from Silver Cross is a contemporary, compact urban travel system steeped in practicality and effortlessly chic aesthetics. This premium travel system stands as a testament that there’s no need to compromise on style or functionality. With stylish design, exceptional details, and easy manoeuvrability, the Dune Stone makes every outing a breeze. The best part is flexibility is at your fingertips.

You have the choice to either buy the Silver Cross Dune travel system separately, suiting your immediate needs, or opt for the complete bundle, including a Carrycot, Accessories Pack, and other essentials for navigating the busy streets as a parent, in a fantastic opportunity to save money.

The Silver Cross Wave Bundle

The Wave from Silver Cross is an ingenious travel system thoughtfully crafted for flourishing families seeking both style and substance. The all-new Wave ensures convenience and adaptability, tailored to accommodate the needs of your growing child. Boasting a modern design aesthetic, this future-proof travel system provides a seamless solution for families as they expand.

To cater to diverse customer preferences, the Silver Wave travel system can be purchased either individually or as a bundle, offering you the flexibility to save money on essential family travel accessories. Discover the Wave and experience the perfect blend of sophistication, functionality, and economic benefits designed to keep up with your dynamic family life.

The Silver Cross Tide Bundle

The Silver Cross Tide travel system symbolises the perfect blend of beauty and practicality. Meticulously designed down to the last detail, the Tide presents a luxurious deep padded seat for maximum baby comfort and a compact, easy-fold aluminium frame created to make your parental journey a breeze. If its stunning colour options aren’t enough to catch your heart at first sight, its inventive features sure will.

Plus, the good news doesn’t stop here – you can purchase the Tide on its own or as part of a bundle to save some extra cash. A timeless classic coupled with modern design and functionality, Silver Cross’s Tide Sage is here, waiting to be a part of your family’s beautiful beginning.

Silver Cross Strollers

The Silver Cross stroller range is ideal for a long-term solution to getting your baby out and about. They are suitable from birth with innovative newborn inserts, superb recline positions and a one-hand fold. Models like the Silver Cross Reflex stroller include height-adjustable handles and the ability to combine with a Silver Cross car seat to make a travel system. The Silver Cross Zest Stroller features a handy umbrella-type fold and a carry strap, making it easy to go between stroller and walking when your little one finds their legs. There is such a huge range of Silver Cross strollers that you will be hard-pressed to find the best one, but don’t worry about that – as an official Silver Cross stockist, we can help!

Contact an Official Silver Cross Stockist

Our Silver Cross pram shop is located in the heart of Lancaster, close to Blackpool and Preston. Our Simply Baby team will be there on hand to help you choose the right pram for your family. You can even book a personal shopping experience, where one of our expert team members will be at hand to assist you directly. For any questions you may have about Silver Cross prams or any other of our products, call us on 01524 944179, email or fill

out our online contact form, and we will answer any questions you may have. If you can’t find what you are looking for from Silver Cross or any other brands, such as iCandy and Joolz, we are sure to have it in-store.

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*some exclusions may apply, please see our T&C's
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